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By David Long on December 30, 2008  |  Comments 0

Why should you use email to communicate to your customers

You can transform the way in which you communicate with your customers and prospects by using email in a sensible and creative manner. Get it wrong and you could lose your customers for life, get it right and they will keep coming back to you to do more business.

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By David Long on June 30, 2008  |  Comments 1

PDF Hammer - edit, merge and reorder your PDF files

It’s Monday morning, I am with a client and they urgently need to merge two PDF documents together and I don’t have my PC with me - HELP!
But never fear, PDF Hammer is here.

PDF Hammer is a website that allows you to edit, merge and reorder your PDF files online for free. You don’t need to [...]

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By David Long on June 23, 2008  |  Comments 0

Using social networks to monitor your brand

There are a number of ways to measure success in social network marketing.
Some methods are relatively straightforward - such as using analytics to look at the traffic flow into your site. You can also look at the volume of social bookmarks your brand / blog / website scores. If you use video virals then you [...]

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By David Long on June 23, 2008  |  Comments 0

Twhirl desktop client for Twitter

Twhirl is a desktop client for Twitter. But what does that mean? Well, once you get into using Twitter, the chances are that you will not want to just update it from your mobile phone.

Twhirl is designed to enable you to get Tweets automatically fed through to your desktop, a bit like using a typical [...]

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German voices


Social Technographics

Josh Bernoff has identified 6 key social networks demographic groups, this presentation explores each of them in turn.

8 out of 10 UK tech firms don’t Twitter!

A recent study by ntl:Telewest Business of UK technology firms has identified that just 19 of the top 100 are using Twitter. The figures are a stark comparison to the US.

Nivea Knickers Viral Video

On the face of it, this advert looks like any number of adverts put together over the last few years. You know the sort of thing - Girl with long legs walks around the office.

But right at the end there’s a twist!

Mars Fling - it’s all about the domain name?

In the US, Mars are currently running a campaign to launch a new chocolate bar called Fling. The advert has the usual enticement to eat the bar, using phrases such as “Pleasure yourself” and “Naughty, but not that naughty” and a call to action encouraging the public to check out the website.

Voiceover talent

We are trying to decide between 8 different voice over artists for a client project. Can you help decide which one is right for the job?

Is Twitter really the next Second Life?

In an interesting piece of research, David Martin of Nielson Online has identified that over 60% of Twitter users don’t come back the month after they signed up. Twitter has a retention rate of about 40%, which is up from 30% from a few months back - so something must be working!

Can Twitter deliver an ROI for business users?

The key is to determine what your own ROI is. And only then can you measure your performance against it and whether Twitter is relevant. You don’t have to be on Twitter to be in business. You do have to be wherever your clients and prospects are.

Top 10 video sites in the UK

Hitwise have just published a list of the top 10 video sites in the UK. UK usage of video websites has increased by a massive 40.7% in the last 12 months which is great news if video is one of your communications channels.

Data backup services

I’ve always made sure that I backup my data, even in the days of floppy disks. But a recent event forced me to rethink my data strategy.