8 out of 10 UK tech firms don’t Twitter!

A recent study by ntl:Telewest Business of UK technology firms has identified that just 19 of the top 100 are using Twitter.

A study of the FTSE techMARK 100 has found that eight of the top ten companies are not embracing Twitter, despite a growing number of workers using the site to communicate with business contacts and colleagues. The figures are a stark comparison to the US, where all of the top 10 technology companies listed on Nasdaq have employees using the social network.

These businesses are failing to realise the benefits of Twitter compared to other countries, according to Stephen Beynon, Managing Director, ntl:Telewest Business, who told us:

Stephen Beynon

“There is no longer any excuse for not embracing social networks to share news, recruit employees, and even monitor and respond to users who are praising or criticising them. Twitter has been successfully used as a network building tool by businesses such as Mozilla and Sun Microsystems, so there is a template that British businesses can apply to make it work for them. The risk in not using Twitter is that these companies will fall behind transatlantic competitors.”

Whatever industry your company is in, you need to build a social media marketing plan that embraces existing and new social networks and empowers your team to engage in conversations with your audiences on their terms, not yours.

Filed Under: Digital Marketing

Tags: Twitter