Are websites obsolete?
Of course company websites are not obsolete, but let’s hope the mentality of simply sticking the corporate brochure up on the web is!
The web is a great enabler of communication, which is a two way thing. Firstly we use websites to create awareness, interest and desire in our clients products. Then we invite the audience to interact. That might be something as simple as a ‘Buy Now’ button, it might be a user forum, or perhaps a web chat with a technical expert.
The tools exist to enable online and offline conversations between buyers, users and the vendor to take place at the same time, and this is where the future (for now) lies.
The challenge is not a technical one. The challenge is the same old story as it’s always been. Know your market, understand their pain points, and articulate your benefits and then sell on value.
Faster, smaller, brighter sales arguments always lead to the inevitable – sell on price not value.
Filed Under: Digital Marketing
About the Author: 
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This is a very good site! My weblog to have many words, but your blog is better. My compliments!
Just one question though. Have you made writing this blog as your profession or do you do this in your spare time?
Parker
I’m afraid that I am too busy delivering projects for my many clients. So, this blog is updated in my spare time, something I have very little of.
David
Great Post. I would love to read more in future. keep up the good work.
Thanks Marybeth – we will try to keep on blogging.
What theme are you currently running on this specific web site ? I truly want this. Might you publish exactly where you got it from ?
The theme is WP-Vybe which you can purchase from Solostream – http://www.solostream.com/wordpress-themes/wordpress-theme-wp-vybe-20/
The price for single use is $79
We also use WP-Clear on another site.