Comments on: Can Twitter deliver an ROI for business users? http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/ Just another WordPress weblog Mon, 19 Jul 2010 02:26:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: admin http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/comment-page-1/#comment-286 admin Mon, 22 Feb 2010 09:32:18 +0000 http://www.clikonthis.com/?p=415#comment-286 Bacivime Thanks for the positive feedback. It seems like I have this conversation regarding Twitter for business more and more. David Bacivime

Thanks for the positive feedback. It seems like I have this conversation regarding Twitter for business more and more.

David

]]> By: Emery Tredennick http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/comment-page-1/#comment-279 Emery Tredennick Sun, 21 Feb 2010 17:08:31 +0000 http://www.clikonthis.com/?p=415#comment-279 I really like the fresh perpective you did on the issue. Really was not expecting that when I started off studying. Your concepts were easy to understand that I wondered why I never looked at it before. Glad to know that there's an individual out there that definitely understands what he's discussing. Great job I really like the fresh perpective you did on the issue. Really was not expecting that when I started off studying. Your concepts were easy to understand that I wondered why I never looked at it before. Glad to know that there’s an individual out there that definitely understands what he’s discussing. Great job

]]> By: Adam Mizzell http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/comment-page-1/#comment-263 Adam Mizzell Thu, 18 Feb 2010 14:23:08 +0000 http://www.clikonthis.com/?p=415#comment-263 Even though I would have valued it further if you included a video or at least images to back up the explanation, I still found your content quite helpful. It's generally difficult to make a intricate theme appear easy. I enjoy your internet site and will register to your feed so I will not miss out on anything. Fantastic content Even though I would have valued it further if you included a video or at least images to back up the explanation, I still found your content quite helpful. It’s generally difficult to make a intricate theme appear easy. I enjoy your internet site and will register to your feed so I will not miss out on anything. Fantastic content

]]> By: Nidia Sauler http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/comment-page-1/#comment-199 Nidia Sauler Sat, 06 Feb 2010 14:30:18 +0000 http://www.clikonthis.com/?p=415#comment-199 Fairly wonderful article, very informative information. Never imagined I'd find the facts I want in this article. I've been hunting all around the web for a while now and had been starting to get irritated. Thankfully, I happened onto your website and received exactly what I was struggling to find. Fairly wonderful article, very informative information. Never imagined I’d find the facts I want in this article. I’ve been hunting all around the web for a while now and had been starting to get irritated. Thankfully, I happened onto your website and received exactly what I was struggling to find.

]]> By: David Long http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/comment-page-1/#comment-124 David Long Wed, 15 Apr 2009 16:45:28 +0000 http://www.clikonthis.com/?p=415#comment-124 Craig - I think you are right in that it's about the personal brand for many of us. After all, people buy from people, especially when it's come to a consultative sale like the agency business that both you and I are in. But I think there is a space on sites like Twitter for brands. Dell does a good job in using Twitter to post product offers and I suspect that their followers change frequently as people are in the market for a new PC and then leave the market once they have made a purchase. Craig – I think you are right in that it’s about the personal brand for many of us. After all, people buy from people, especially when it’s come to a consultative sale like the agency business that both you and I are in.
But I think there is a space on sites like Twitter for brands.
Dell does a good job in using Twitter to post product offers and I suspect that their followers change frequently as people are in the market for a new PC and then leave the market once they have made a purchase.

]]> By: Craig Killick http://www.clikonthis.com/can-twitter-deliver-an-roi-for-business-users/comment-page-1/#comment-123 Craig Killick Wed, 15 Apr 2009 16:02:23 +0000 http://www.clikonthis.com/?p=415#comment-123 Hi David, I think your last paragraph sums it up completely. I have had some 'wins' with Twitter having created a new client relationship and met a new top-level employee, but I would say that the effort of engagement is towards my personal brand, rather than for the business. I am seeing many companies moving to platforms like Twitter and just trying to sell, creating the same one-way marketing message as usual. This goes against the whole collaborative approach of the medium IMO. It's about developing reputation and authority which can be carried on through to the sale, or brand awareness, as your example demonstrates. Hi David, I think your last paragraph sums it up completely.

I have had some ‘wins’ with Twitter having created a new client relationship and met a new top-level employee, but I would say that the effort of engagement is towards my personal brand, rather than for the business.

I am seeing many companies moving to platforms like Twitter and just trying to sell, creating the same one-way marketing message as usual. This goes against the whole collaborative approach of the medium IMO.

It’s about developing reputation and authority which can be carried on through to the sale, or brand awareness, as your example demonstrates.

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