Social Technographics
May 27, 2009 | David Long | Comments 0
This excellent presentation from Josh Bernoff at Forrester Research explores the demography of users of social networks.
Josh has identified 6 key groups: Creators; Critics; Collectors; Joiners; Spectators and Inactives. The key to your success in building business relationships through the social networks is to identify how you can engage with each group, and to measure the performance of your engagement.
Social Technographics Explained
View more presentations from jbernoff.
Which type do you fall into? And more importantly, which of these groups will prove most profitable to your business?
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