Top 10 video sites in the UK
Hitwise have just published a list of the top 10 video sites in the UK. This makes interesting reading for anyone who wants to use video to spread their marketing message.
UK usage of video websites has increased by a massive 40.7% of the 12 months from March 2008 to February 2009. Or, to put it in a more realistic way, 12 months ago 1 in 50 internet users visited a video site in a month, now it’s one in 35.
It’s not surprising that YoutTube occupies the number one slot. With BBC iPlayer growing faster than any other service and now occupying the number two position.
The rest of the list is made up of the usual suspects, however there are a couple of niche sites: MegaVideo and Vuze, that perhaps would not have tripped of people tongues if you asked them to name a major video site.
Top 10 Video websites, based on market share of UK Internet visits to a Hitwise
custom category of Video websites, February 2009:
1. YouTube 62.9%
2. BBC iPlayer 11.2%
3. Google Video 2.0%
4. MegaVideo 1.5%
5. MSN Video 1.4%
6. Google Video UK 1.3%
7. Channel 4 TV 1.3%
8. MetaCafe 1.2%
9. Vuze 1.2%
10. Daily Motion 1.1%
Of course, the BBC and Channel 4 sites do not accept user generated content, but all the rest do which is great news if video is one of your communications channels.
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